Gucci has just dropped its latest collection of fabulous fashion items with Disney’s iconic Mickey Mouse for the Chinese New Year and Year of Mouse.
In a cool campaign headlined by Gucci’s ambassador and actress Ni Ni, actor Earl Cave and designer, the stylist and the poet Zoë Bleu, the collection was specially designed by the creative director Alessandro Michele.
Shot by Harmony Korine, photographer, and director, the story revolves around Mickey Mouse in Disneyland, the world’s magical place!
The video takes the fun that Mickey has been able to explore with the ambassadors every nook of the theme park.
Korine has done great work in the production of a story that shows you the importance of release and has fun with your inner child, no matter how old you are.
The story goes on with the set, in which the beloved Mickey steals the light of day in every toile he gives it.
The vintage power is powerful, and a timeless appeal is rendered by the juxtaposition between the house motifs.
The collection in the Chinese New Year is on the digital channels of the brand and selected stores in Gucci around the world.
Look also for Gucci Pins on interactive digital maps, showing CNY objects in several cities and Kuala Lumpur Pavilion on the map!
The Gucci App and Gucci Pin façades also allow the Mickey Mouse character to come alive in digital form for your AR needs.